Get Feedback From Real People

Audience feedback is the process of collecting opinions, reactions, and responses from real people to understand how they perceive your content, product, or ideas. It helps you learn what people think, what they noticed, what confused them, and what they would change.

On Benji, audience feedback is collected through funded opportunities where eligible members answer questions, rate content, or share opinions in exchange for the reward shown.

Guessing what your audience thinks is risky. Audience feedback lets you hear directly from real people before you publish, launch, or scale. It helps you avoid investing in content or products that don't resonate, and it can reveal insights you wouldn't get from performance metrics alone.

You can ask questions like:

• Did the opening hold your attention?
• Was the message clear or confusing?
• What stood out to you?
• Which version do you prefer and why?
• Would you keep watching or listening?
• What would you change?
• Does this match what you expected?

You define the questions, choose your audience, configure the reward, and fund the campaign. Eligible Benji members who match your targeting complete the opportunity — answering questions, rating content, or sharing opinions — and you receive structured responses.

Benji does not guarantee statistical representativeness. Responses are from real individuals who match your targeting criteria, not a statistically weighted sample.

Benji supports several types of feedback collection:

• Structured survey questions
• Ratings and scores
• Side-by-side content comparisons
• Open-ended written feedback
• Reactions to content or concepts

The specific feedback types available depend on the mission type and current product configuration.

Audience feedback is useful when you want to understand what real people think before making a decision — before publishing content, launching a product, scaling an ad, or changing a message. It's especially useful when performance metrics alone can't tell you why something is or isn't working.